Global Transformation
A world of change in no time
VISION
"Your brand is not what you say it is, it’s what they say it is"
SERVICES
“Your brand is what people say about you when you are not in the room.” - Jeff Bezos, Amazon.
“Products are made in a factory but brands are created in the mind.” - Walter Landor.
A brand is a set of associations that are created in our minds when we interact with the elements that make up that brand. It’s the feelings we get throughout that experience.
Brands have no control over these feelings and associations, but they can positively influence them.
“A brand’s strength is built upon its determination to promote its own distinctive values and mission.” - Jean-Noel Kapferer.
The keywords here are determination, distinctive, and values.
When people believe they share values with a brand, they stay loyal, which makes the perfect recipe for a strong brand.
WHY AUTONO
“Your culture is your brand.” - Tony Hsieh, Zappos.
The brand and culture of a company are interconnected. They affect each other. For your brand to thrive, get your company culture right.
To do that, ensure that what you say on the outside is aligned with who you are on the inside.
Identify those values you will not compromise on and brand your culture. It will help determine the conduct of your employees.
In the case of Zappos, they built their brand by creating a culture focused on high-quality customer service. And it worked!
Brand Management in nombers
91%
Authenticity
93%
Trust
200M$
CAPITAL
326
PARTNERS
INDUSTRY
Successful Group Brand Stories
Click here to add your own content and customize the text. This is a great place to tell a story about your company and let your users know a little more about the company's history, the team's background, or any other information you'd like to share. Just click "Edit Text" to get started.
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